Full-Stack Developer
Abu Dhabi · UAE
7 years delivering website design & web development across Dubai, Abu Dhabi & Saudi Arabia — SaaS platforms, software development & MarTech that converts.
Technologies used across shipped, reviewed, and maintained work.
Production-focused engineering across frontend, backend, infrastructure, performance, and analytics.
I build production-grade web systems for businesses across Dubai and Abu Dhabi — from React/Next.js frontends and PHP/Laravel backends to WHM server infrastructure, MarTech stacks, and performance engineering. Available for full-time, freelance, and consulting work across UAE & KSA.
Selected collaborations
Documented web development, SaaS, infrastructure, and MarTech systems delivered and maintained across the UAE.
SaaS web application built from scratch — user portal, admin dashboard, points tracking, rewards management, redemption workflow, notifications, support tickets, and role-based access control.
Second SaaS loyalty platform with scalable admin controls, customer-facing workflows, redemption lifecycle, transaction tracking, and multi-brand architecture foundations.
Built and maintained 5+ websites for a Dubai & Abu Dhabi healthcare group. Server migration to WHM/cPanel, Cloudflare CDN, full DNS/SSL setup. Mobile PageSpeed lifted from 18 to 85–90+.
10+ conversion events rebuilt from scratch — forms, WhatsApp, chat CTAs, and appointment submissions. Zero duplicate events, Smart Bidding signals fully protected across Dubai & Abu Dhabi campaigns.
Internal PHP/JS web performance monitoring tool. 6-worker queued processing, retries, historical records, CSV exports, and Lighthouse-style reports — built for production use.
AI-assisted semantic SEO system — FAQ generation, structured service-page optimisation, schema-ready content blocks, and LLM search visibility across a multi-site healthcare group in UAE.
Custom WordPress property-listing integration connected to external XML and API CRM endpoints, with live inventory rendering and lead-ready property pages.
Travel website and seasonal landing-page system with CRM-connected lead capture, Google Ads conversion paths, and bilingual campaign content.
Production migration and maintenance programme covering WHM/cPanel hosting, DNS zones, SSL certificates, Cloudflare CDN, firewall rules, and server tuning.
Reusable bilingual landing-page components and custom HTML/CSS modules designed for Arabic and English campaigns across healthcare and travel websites.
Six service areas delivered for clients across Dubai, Abu Dhabi & Saudi Arabia.
WHM/cPanel setup, Apache configuration, DNS, SSL, Cloudflare CDN, server hardening, and multi-site hosting environments for UAE businesses.
React/Next.js frontends paired with PHP/Laravel or Node.js backends — REST APIs, role-based access control, and admin dashboards.
Multi-role SaaS web applications with user portals, admin controls, points & rewards engines, transaction flows, and notification systems.
GTM/GA4 implementation, Google Ads & Meta Pixel conversion tracking, Smart Bidding protection, CRM integration, and technical SEO audits.
Core Web Vitals optimisation, WebP/AVIF pipelines, CDN caching strategy, and PageSpeed audits. Proven result: 18 → 90+ on a live production website.
GEO/LLM search visibility, semantic keyword mapping, FAQ schema systems, and AI-assisted content workflows for UAE-based websites.
Web development, software delivery & MarTech across UAE — Dubai, Abu Dhabi & remote.
Full-stack web development, infrastructure, analytics & automation — practical coverage across every layer of a production system.
Website design and production interfaces — SaaS portals, healthcare sites, admin dashboards, and landing pages built for performance and conversion.
REST APIs, role-based workflows, database architecture, and admin tooling built on PHP/Laravel and Node.js.
Web hosting setup, server migration, DNS, SSL, Cloudflare CDN configuration, and Apache hardening on WHM/cPanel environments.
GTM/GA4 implementation, Google Ads conversion tracking, Meta Pixel events, CRM integrations, and technical SEO — zero duplicate events, Smart Bidding signals protected.
Core Web Vitals optimisation, WebP/AVIF pipelines, CDN caching strategy, and PageSpeed audits. Proven lift: mobile score 18 → 90+ in production.
Schema-ready content systems, semantic keyword mapping, LLM visibility workflows, and FAQ automation for AI search visibility.
A transparent delivery system with a clear output at every stage, from first audit to production monitoring.
Step 01 of 07
Align the project around the business goal before selecting tools or writing code.
Deliverable
Agreed scope, priorities, success metrics, and delivery risks.
Included in this stage
Clear answers about web development, software delivery, infrastructure, performance, analytics, and SEO work across the UAE.
Yes. I work with businesses across Dubai, Abu Dhabi, the wider UAE, Saudi Arabia, and remote teams. Projects can cover website development, SaaS platforms, infrastructure, analytics, and ongoing technical support.
Available for web development projects, freelance contracts, and consulting across UAE & Saudi Arabia.